Growth & Content Manager
I joined Uptivity in early 2020 as a Growth & Content Manager. In addition to the work I do with Uptivity, I also work as a seminar leader for foreign language students at Newcastle University, putting both my master’s degree in International Communication and Co-operation, and PhD in Translation Studies to work! At Uptivity, I am the go-to person for all things marketing, with a large element of my role focusing on marketing strategy and growth.
Alongside a team of designers, videographers, and freelance content creators, myself and Bethany oversee Uptivity’s overall marketing presence. Whilst Bethany oversees the practical side of the marketing, I oversee the strategic and business development side to the department; handling incoming client work, sales generation, and project support. A large part of my role is market research and understanding the current trends and needs SME’s need in the current business climate. In addition to this, I work a lot with SEO optimisation with our team in Lahore and have recently started working with Pay Per Click (PPC) marketing campaigns.
In my spare time I like to take walks around Newcastle’s beautiful city centre and quayside, as well as read thought-provoking books.